METAPHORIC COVID NEOLOGISMS AND THEIR TRANSLATION PECULIARITIES

The present paper examines the translatability of English metaphoric neologisms into Armenian in COVID discourse and investigates certain translation strategies used to deal with problem, which, if not solved, will result unexpressive translations leading inefficient communication. research focuses on peculiarities new concepts (often expressed metaphorically) which form a layer medical disease terminology global vocabulary. Words need be treated care responsibility since usage fuels tension creates distortion public mind and, thus, causes panic improper conduct. results achieved through application methods induction deduction prove that such terms serves better understand sender’s message (although there are cases ambiguity due some hidden extra-linguistic basis) discloses fact postmodern period metaphor healthcare, business media communication coined quickly as radical social changes, an unprecedented amount “polluted” information, negative attitudes towards vaccination campaigns false conspiracy narratives. Both highlight various aspects mentioned response.